Web design and development experts – especially those that take the time to really develop their skills and their creativity – often find the biggest challenge in this business to be finding new clients, working with smart and strategic business owners, and generating the kind of leads and projects that keep them busy all year round (without burning out).
Sure, you can try one off marketing campaigns. You can try cold email or cold calling. You can even lock up some websites in a particular industry and cross your fingers hoping that someone will stumble across your work and hire you to put a project together for them.
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